THE PEAVEY REVOLUTION Hartley Peavey: The Gear, The Company and the All-American Success Story By: Ken Achard Known for his plain-speaking style and hard-driving business ways, Mississippi native Hartley Peavey pursued a dream that started in his teen years and developed into a musical instrument dynasty. Peavey's vision was to build top-quality instruments that plain folk like him could afford, and through his ambition, creativity, and hard work he created one of the leading companies in the music and sound industries. The Peavey Revolution tells the story of 40 years of persistence, passion, and personal travail, often in Hartley's own colorful words. 184 pages, softbound book.